What Makes a Successful
To be a successful Pillar To Post franchisee, you should demonstrate the following qualities:
- Enjoy being around houses and construction
Enjoy learning how a house works
- Take pride in your knowledge and ability to help others
- Want a positive work/life balance
- Want to set work hours that are suitable to your lifestyle
- Have a knack for talking to people about what you do
- Are passionate and positive about life
- Possess an entrepreneurial spirit, self-motivation, discipline, and a passion for the business
- Interpersonal skills and interest to foster relationships with realtors
- Willingness to commit to and execute Pillar To Post’s proven system
A Passion for Marketing
You can build a great company with a solid team of experts, but if no one knows you exist, it’s all for nothing. Before deciding to own a home inspection franchise, you should be prepared to conduct independent research and take advantage of our support system to build out a comprehensive marketing strategy. This includes thoroughly understanding your territory, target audience, potential clients, and connecting with local experts and potential clients. Attending to these crucial tenets of the business will go a long way toward promoting the growth of your franchise.
Learn Your Territory
In the home inspection business, effective marketing is all about understanding your territory and keeping up with the needs of your community. Every territory is different. Whether it’s a focus on suburban neighborhoods and larger houses, or condominiums in more densely-populated areas, you will need to tailor your marketing strategy and materials to reflect your target demographic.
The great thing about owning a home inspection franchise is the flexibility to adapt your services to local markets. Pillar To Post tries to specialize our inspections as much as possible with a variety of added services. If your area is more suburban, with an abundance of swimming pools, you’ll want to tailor your marketing to emphasize swimming pool inspections services. If your area has a lot of apartment buildings or condominiums, you might choose to highlight your mold sampling services.
To determine your target demographic, and make sure they're fully educated on your range of services, it’s important to thoroughly research your territory and talk to people in the area, and don’t be afraid to get creative when it comes to marketing!
Use Our Resources
If you were worried you’d have to hire an outside marketing agency or create a marketing plan from scratch, you’re in luck. Like we always say, you’re in business for yourself, but not by yourself. Unlike an independent small business owner, Pillar To Post franchisees have the benefit of an experienced marketing department. Our strategists will help you develop a marketing plan to grow your business. Their many years of marketing experience in the home inspection business will be invaluable to you as you build out your franchise and marketing strategy.
Networking is vital in any industry, but especially to those looking to own their first home inspection franchise. That’s why we want our new franchisees to be comfortable meeting new people and forging connections with customers, realtors, and other industry players. The more you do this, the more help you’ll end up receiving from industry experts, and the better leads you’ll get for potential clients.
Engaging with your community is one of the best ways to meet people and grow your business. When you own a home inspection franchise, you should be prepared to invest in business cards, and keep them handy for meetings with real estate agents or prospective homebuyers. You want to always be prepared to kickstart a new relationship when it presents itself. Attend open houses, visit real estate offices, and take a vested interest in learning the territory inside and out. People will appreciate your enthusiasm and passion for the franchise and be eager to work with you.
We make networking as easy as possible by giving you access to built-in networking opportunities. As the biggest home inspection franchise in North America, we have connections with real estate companies throughout the U.S. and Canada and we encourage franchisees to use them! Don’t be afraid to take advantage of our brand recognition to really propel your marketing efforts to the next level.
If you believe you exemplify these qualities, want control of your financial future, and are prepared for the exciting challenges of owning a home inspection franchise, we want to talk to you!