Networking 101: Building Relationships in the Real Estate Industry
For new business owners—especially those with little or no business experience—the idea of networking can seem daunting. But it doesn’t have to be! Networking is an important part of being a business owner, as building connections can be incredibly valuable to your business.
As the owner of a home inspection business, forging relationships with professionals in both real estate and construction can help you earn business. Here are 4 networking tips that you can use to build up your business and create professional contacts.
1. Practice the “Elevator Pitch”
If you haven’t heard of the “elevator pitch,” it’s an old piece of sales advice to create a succinct and convincing pitch that you can give in a short amount of time. An elevator pitch should give the listener a feel for your business, personality, and value in just a few sentences. Condensing your business to a few sentences is difficult, but it is an effective way to build your professional network.
2. Keep Business Cards Handy
The perfect way to solidify your elevator pitch is by handing over your business card. Whether you are talking to a real estate agent or a prospective homebuyer, you want to be sure to have business cards with you all the time. Your cards should have a professional look, your company logo, and your contact information so that people know how to get ahold of you.
3. Make People Know Your Name
You cannot build relationships with real estate professionals if they don’t know your name. Get out and about in your community and be a good neighbor, taking opportunities to give your elevator pitch and pass out business cards where they come up. Visit real estate offices all over your territory and introduce yourself, and avoid being all business, all the time. Make these visits with a true interest in getting to know the people with whom you plan to work, and your authenticity will show.
4. Get Personal
When you meet new people, you want them to remember you, and a great way to do that is by being personable and personal. Be friendly, crack jokes, give compliments where it’s appropriate, and don’t be afraid to share personal stories. Even though you are seeking new business contacts, show people your personality to really get them interested.
Pillar To Post’s Built In Networking
Joining as a Pillar To Post franchisee gives you built in networking opportunities from the start! We are connected with leading real estate companies all over the United States and Canada, giving us preferred status when those realtors need an inspector. In addition, we are the biggest home inspection franchise in North America, so our name recognition and brand power can help you make connections in your market.
If you are considering franchising, Pillar To Post has resources to help you build a strong business, including our network of real estate professionals, Home Office team members, and over 550 franchises around North America. Read our franchisee testimonials to learn more about us.